Today's viewers are used to engaging via multiple devices. Bringing a second layer of associated content, either advertising, social media, or purely informative, is the latest way for operators to further engage with their audiences and create new revenue streams.
Tags:
Crawford Media,
content enablement,
content management,
Social TV,
digital library,
interactive media,
media asset management,
metadata strategy,
digital media,
multi-screen,
05/24/2012